Business Essay Samples

Procter & Gamble Marketing

According to Schisgall 2003, Procter & Gamble is a leading multinational company that produces various home based products. The company has a strong customer base in the United States because of its high-quality products. Procter & Gamble has a large target market, which led to diversification of the company’s products so that it can satisfy the needs of all customers.

White collar crime and ICT in South Africa

The past decades has witnessed significant advancements in the electronic resources. As a result, new technologies such as the World Wide Web, personal computers, webpages, cell phones, and handheld devices have changed the manner, in which the crimes are committed. Specifically, this progress has resulted in an increase in the number of methods that the criminals can use for committing particular crimes.

Walmarts Application of Machiavellis Principles

Walmarts Relationship Analysis with the Three Machiavelli Principalities6 Does the Use of the Three Machiavelli Principles Made Walmart Successful or Unsuccessful9 Quote/Citation (adopted from The Prince, by Niccolo Machiavelli)

Using Ratios to Analyze Financial Statements

Ratio analysis entails the qualitative evaluation of data presented in the financial statements including balance sheet, income statement as well as the cash flow statement. The computation may include a comparison of one item with another or a combination of them. The significance of ratio technique comprises of the evaluation of various aspects of a companys operations as well as its financial performances

Globalization Essay Sample

Globalization refers to the process of political, economic and cultural integration. The main characteristics of the globalization are the spread of capitalism around the world, the international labor division migration on a global scale of monetary, human and industrial resources, as well as the standardization of economic and technological processes and convergence of cultures of different countries

Critical Success Factors for a CRM Program

Optimization and effective management of relationship with customers allow companies to succeed and advance in terms of growing competition and increasing customers requirements for service quality. Such strategy is called CRM (Customer Relationship Management). While setting aims of organization or project, one must always remember about the row of certain criteria of success

Back to Your Roots Case Study

Belinda and Jack run the Back to Your Roots hairdressing salon, which is prospering. They would like to expand their premises and staff, and hope ultimately to open other salons in different locations. They are debating whether to continue to trade as a partnership or set up a limited company

Structure and Culture at Google Inc. Advantages and Disadvantages

The company has informal commercial slogan, Dont be evil first put forward by Paul Buchheit who launched Gmail. The name of the company is derived from an arithmetical term GOOGOL: 1 followed by 100 zeros which represents the company’s 300 year vision.

Marketing opportunities for gaming and multimedia PCs

There is a higher level of marketing opportunities for gaming and multimedia PCs despite the fact that the computer hardware industry is marred with immense competition that is highly ever-changing. This market opportunity can be targeted in an efficient manner in order to promote future growth of a starting product

Analysis of the Integrated Marketing Communications Mix Strategies of Apple

Current report focuses on revealing the peculiarities of the integrated marketing communications mix strategies of Apple Inc. It shows marketing possibilities and competitiveness of the company.